The AI Search Lab.
We don't just talk about AEO + GEO + LLMO—we build it. Every article is a data-backed playbook for owning AI search and securing chatbot citations.
And yes, we eat our own cooking. These posts use the same lever framework Inxy automates for your store.
How We Discovered $20K/mo of ChatGPT Revenue GA4 Was Hiding
GA4 buries every cent of AI search revenue as "Unassigned" or "Organic Social". Here's the framework we built to recover it — and the hard data we found in one Shopify store's last 30 days.
More Articles
SEObot vs Inxy: Two Very Different Bets on Autonomous SEO
SEObot and Inxy are both "autonomous SEO agents," but they optimize for opposite outcomes — article volume vs. attributed Shopify revenue. We break down the real differences: AI-search citations, revenue attribution, quality gating, and the Helpful Content risk of publishing at scale.
AGENTS.md: The 2026 File Every Shopify Store Needs (And Why You Don't Have One Yet)
Claude Computer Use, GPT-5 agents, Perplexity Spaces — these are real buyers in 2026, not theoretical ones. They parse /AGENTS.md, /pricing.md, and /llms.txt before rendering any JS. Most Shopify stores don't have these files. Here's how to fix that.
Why GA4 Buries 47% of Your Revenue as "Unassigned"
GA4 hard-codes its channel mapping. google.com is "Organic Search". facebook.com is "Organic Social". chatgpt.com is "Unassigned". This is a measurement gap big enough to make every SEO investment look like it's underperforming.
The 11 Levers That Actually Drive AI Citations (Backed by Princeton Research)
In 2024, Princeton researchers published a controlled-experiment study on AI-citation optimization, measuring nine techniques across Perplexity.ai. We built Inxy's AEO module around their results, plus two newer levers (AGENTS.md + Knowledge Graph) that emerged in 2026.
Why Traditional SEO Isn't Enough: The Rise of AI Search in 2026
For 25 years, SEO meant "rank in Google's 10 blue links". Google's AI Overviews now occupy the top of 45% of result pages, reducing click-through to retailers by 58%. The remaining traffic increasingly comes from ChatGPT, Claude, Perplexity. SEO without AI search optimization is a half-strategy.
Stay Ahead of the AI Search Curve.
Weekly deep-dives on AEO + GEO + LLMO — backed by real Shopify data. Built and written by the Inxy engine.